My Personal Theory free essay sample

My Personal Theory of Counseling Kristen Bellows University of Texas at San Antonio My Personal Theory of Counseling Perhaps nothing is as significant to the success of the therapeutic process and nothing represents the foundation of successful therapy more than ones personal theory of counseling. All individuals in all aspects of life work from some belief system, perspective, or model of how the world works, how things are, and how things interact. Developing a deep understanding of ones own personal theory leads to better decision-making with respect to the therapeutic process, including therapist approach and client interaction. Such an understanding also promotes a greater ability to intervene more effectively with clients whose values are in contrast to ones own. Being aware of ones own personal theory of the world and, subsequently, ones view of counseling, also helps the therapist identify individual strengths and areas for improvement. We will write a custom essay sample on My Personal Theory or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The personal orientation of the therapist is a sum total of many influences such as interests, self-awareness, experience, values, and compassion for others, among many other things. Such influences have a direct impact on ones personal theory of counseling. For instance, my Christian upbringing, experiences, and beliefs have a significant impact on my personal view of the world and others and, therefore, also on my theory of counseling. My religious beliefs and values coincide with some therapeutic approaches and not others. In this paper I delve into my recent introspective and reflective explorations as well as the experiences and lessons I have learned throughout my life which has led me to embrace and adopt the particular theory of  counseling I believe suits me the most at this time. Of all the theories I have learned for the duration of this class, none has resonated with me as much as Existentialism. While I have a tremendous reverence for psychoanalysis and its focus on examining the causal factors behind one’s thoughts, feelings and behaviors i. e. one’s past/childhood, the unconscious, as well as its contribution of key concepts to counseling such as transference and countertransference, I am a bit unsettled by the deterministic and rigid view this approach takes of human nature. I connect much more deeply to the philosophies of  existentialism: the emphasis it places on an authentic and genuine encounter with clients, its recognition and respect for the client’s subjective world, trust in the capacity of the client to make positive decisions and the concepts it focuses on in counseling such as meaning, purpose, freedom, responsibility, choice, isolation, death concepts that relate to our mere existing in the world and the larger scheme of life. I tend to shy away from the theories such as cognitive-behavioral therapy, feminist therapy, and gestalt therapy, which are very technique-oriented, exercise-driven, directive in approach, and simply require too much action on the therapist’s behalf. I feel these theories do not allow much of the client’s pursuits and search for meaning in life to come through or at least, it is not the major focus of therapy. I do recognize that for some clients these other therapies may be useful, which is why I do not discredit nor dislike them; I just feel that they do not mesh with who I am personally and are not as inherent to my way of  being as much as the precepts of existentialism are. Personally, I hope to find out my purpose in life and contribute something meaningful to the world. Over the few months of self-reflection, I realize that I simply get great joy through serving others and helping them in any way I can. I am more concerned with creating a meaningful identity and relationships with others as I recognize the limits to my existence. I know that one day, I, as well as everyone else will die, and I therefore have a longing to make the most of my time on earth and the time spent with others filled with less conflict and more harmony and love. To me, love is the ultimate gift in this world, and I think it is one of the most powerful gifts that I possess and would like to share with everyone. I always believe there is something good to love in everyone and don’t believe in categorizing people as good or bad, healthy or unhealthy. I don’t believe that one’s existence is fixed or that people are tied to their  past. I think we are always re-creating ourselves and making sense of each moment of the life we live. Perhaps I relate so well to the concepts of existentialism also because it explores basic dimensions of the human condition, particularly death, which closely ties in with religion. Religion, namely that of the Baptist religion, has played a large role in my life. It has helped me make sense of life and been a moral compass in most regards. The parallel I see drawn between the Baptist religion and existentialism in terms of death occurs when I think about the Lenten season and something the priest says on Ash Wednesday: Remember man that thou art dust and unto dust thou shalt return. † This act reminds me of our mortality, similarly to how the existentialist perspective tries to allow us to grasp the inevitability of death. Death to me is not something I try to avoid thinking about. It is something that I am very aware of and has had a marked impact on my life. I am constantly seeking a life full of zest, meaning, and one that is filled with love and service to others. In this search, I have experienced the existential anxiety that comes from some of the inevitable conditions of simply being alive. That is, loneliness, finiteness and freedom of choice all bring up a certain amount of anxiety in me, yet I use this anxiety as reason to make changes in my life. After I graduated with my degree in psychology in 2003, I worked for a while in a school setting. Working in the school especially caused a lot of  anxiety in me because I constantly felt that I was not living up to my potential. I just felt as though the job I was doing was a means to no end. My view on work is that it should not be just a job, but rather a career, a lifestyle, something that you are proud to call your profession. It has helped me make sense of what I am called to do and given my life a purpose. I am happy with the path I am on right now. As an existentialist, therapy would also be structured around increasing a client’s self-awareness. This is important because we need to be aware of our capacities in order to exercise freedom and live as fully as possible. I would try to especially help clients take responsibility for  their lives instead of passively letting circumstances and external forces direct their future. I would try to point out how it would be an inauthentic way of living if one subsumes the role of a victim instead of exercising the freedom that they possess. I strongly believe that we can create and shape our lives and rise to the challenges that it may present us with. In saying all this, I would not take a directive stance in expressing these opinions, as in doing so, I would be making decisions and choices for the client that they might not choose to accept. I would rather challenge them to explore how they have been living in the past that has prompted them to seek therapy today and help them discover new ways of living that will lead to a change in their situation. A large part of therapy as well would include helping clients trust in themselves to find the answers, rather than look to others to direct them. Ultimately, we are alone. As cynical as it may sound, we did come into the world alone and we will die alone. We of course depend on our  human relationships with others and connecting with others is very important, however, we must be able to function as our own person firstly and form our own identity in order to relate healthily to others. One cannot rely all the time on others for the answers and depend upon them for their happiness. In therapy, when clients try to do the same of me as a therapist, in order to break this pattern, I would explain to them that there is no easy answer and that they alone have the capability to find the right answer. In therapy, I would also try to provide the space for clients to find meaning in their life by asking questions that help them explore whether or not they are content with their current life, and who they are becoming, as well as helping them establish values that they will need to adopt in order to live a life that is meaningful to them. I would also be sure to talk frankly about the reality of death. Ignoring the topic of death makes its presence even stronger than if one were to confront it. In doing this, that is, addressing a fear that seems overwhelming to explore, a client is also opened up to experiencing life in a more authentic way. Along with the goals of exploring anxiety, self-awareness, death, freedom and responsibility, and a meaningful life, the relationship between the client and me is of central prominence. Our therapeutic encounter will be the activator of positive change and it requires honesty and authenticity of me as well, in order to join the client in their subjective experience. I believe as a therapist, it will take a lot of courage, respect and faith in the client’s ability to grow and reach greater heights and it is important that I am fully present to the client in our  encounters. Although right now I am solely focusing on the existential approach to therapy, I believe that later on as I see a variety of clients, I may need to adapt certain interventions or  techniques from other theories that might be suitable for a particular client. However, I believe my main assumptions and goals for clients will remain in line with that of existentialism. The existential theory of counseling appears to be an appropriate theoretical base to use in counseling because it fits my style of counseling. It is supportive of the client finding meaning in life, which resolves the existential anxiety many people are feeling today. In addition the existential philosophy supports clients’ spiritual growth but likewise can be used with a secular approach as well. In the same way I would evaluate a client’s success on the basis of whether they have been able to find a purposeful existence through the discovery of their  strengths, their own freedom of choice etc. , is how I would evaluate myself personally and as a counselor. Can I live authentically? Can I create a life of meaning? Can I sit with ambivalence and anxiety? Can I make my own choices without having to depend on others? Can I face my fears rather than live a restricted existence? I do not have all the answers to these questions thus far, but they are important questions to me that I am always trying to answer. They are questions which I will probably always be asking myself as I re-evaluate and re-discover myself, but one thing I have realized thus far that is true for me, is that love is the highest goal to which I aspire. I wish to serve others and bring about change in others in counseling through this vessel. References Seligman, L. , Reichenberg, L. W. (2010). Theories of Counseling and Psychotherapy: Systems, Strategies, and Skills (3rd ed. ). New Jersey: Pearson Education Inc.

Using Meter

Using 'Meter' Meter is one of those verbs that can mean a wide variety of things depending on the context. Much like poner, with which its meanings overlap, it often carries the idea of interjecting someone or something into a place or situation. Meter has no direct English equivalent, although it is a cousin of words such as permit, commit and mission. It has no apparent connection with the verb to mete nor the noun meter. Meter comes from the Latin verb mittÄ•re, which meant to let go or to send. Meter is conjugated regularly, following the pattern of beber and many other verbs. It is frequently used reflexively. The most common translations for meter are to put and to place. Some examples: El empresario metià ³ el dinero en un banco suizo. The businessman put the money in a Swiss bank. Yo metà ­ la cabeza debajo de la almohada para no oà ­rla. I placed my head underneath the pillow so I wouldnt hear her. Cuando vamos a meter peces en el acuario, debemos seguir unas pautas. When were going to put fish in the aquarium, we should follow some guidelines. La chef metià ³ una pizza encima de papel de aluminio en el horno. The chef placed a pizza on top of aluminum foil in the oven. Van a la playa y meten los pies en el agua. Theyre going to the beach and putting their feet in the water. A la edad de ocho aà ±os, su padre lo metià ³ en la escuela jesuita. At the age of eight, his father put him in the Jesuit school. Go into or enter is a good translation in some situations: Un intruso se metià ³ en la casa de la cantante. An intruder entered the singers house. Se metieron en la oficina, cerrando la puerta. They went into the office, closing the door. In sports, meter can mean to score: El otro dà ­a nos metieron dos goles ilegales. The other day they scored two illegal goals against us. Meter can be used to refer to getting involved with something, often in a negative sense such as meddling: No es necesario meter a Dios en estas cosas. It isnt necessary to get God involved in these things. No te debes meter en mi vida. You shouldnt involve yourself in my life. Mis jefes se meten en mis asuntos privados. My bosses are meddling in my private affairs. In some circumstances, meter can mean to give, so once in a while its meaning overlaps with dar: Abrà ­ un mensaje una vez y se me metià ³ un virus. I opened a message one time and it gave me a virus. La policà ­a me metià ³ cuatro multas por tirar papeles. The police gave me four tickets for littering. Sources: Sample sentences have been adapted from a variety of sources that include Perià ³dico Santa Pola, ABC.es, Interzoo, Wattpad, El Paà ­s (Spain), es.Yahoo.com, Taringa.net, Zasca.com and Compartir Tecnologias.

Kant - Critique of the Aesthetic Power of Judgment Essay - 1

Kant - Critique of the Aesthetic Power of Judgment - Essay Example According to Kant, an individual judges the taste of an object in line to the level of satisfaction that is achieved in the use of the object (Kant 118). This satisfaction is said to reside in the beauty of the object. The satisfaction that is achieved in the use of an object is normally accompanied with an individual’s assent. In this sense, it is assumed that the level of satisfaction which is achieved is objective. Kant illustrates that the satisfaction which is achieved through an object varies from one individual to another. This means that what is considered to be satisfying by one person may be unsatisfactory to another. It is due to the above claim that Kant says that an objective approach in the used of an object is valid in determining the level of satisfaction which is achieved by the user or consumer of the object. This implies that when an object is being consumed, the objective of the consumer in the use of the object plays a role in defining if it is satisfactor y or not. If an individual says that a given flower is very beautiful, it is a claim which implies that the flower will satisfy everybody. Kant critiques this argument by saying that the pleasantness of an object such as this flower is not likely to satisfy all people equally (Kant 119). If an individual is satisfied by a smell by considering it pleasant, the same smell may give another person a headache. According to these claims therefore, the beauty of a flower is just one of its properties and the manner in which it is received and experienced by different people varies in accordance to the perception which emanates from their senses. Therefore the satisfaction that is achieved by the smell of the flower is not accommodative of the different tastes among different people because of the following reasons. Firstly, the experiences of people vary which influences the manner

Cultural Differences in Business Essay Example | Topics and Well Written Essays - 1000 words

Cultural Differences in Business - Essay Example It is important to consider that the United States is a developed economy, while Jamaica and China are emerging economies. China is one of the fastest growing economies in the world and a member of the elite BRICS group. Jamaica on the other hand has struggled to adapt to the business realities of the 21st century. The article presented three ethical situations. The first scenario depicted the general position of businessmen in terms of pollution and environmental laws. Jamaica businessmen are more willing to disregard environmental laws in order to make a profit. The second scenario relates to bribes. In China businessmen are more willing to accept and give out bribes to land a business contract. This position probably is this way due to the centuries of communist regime China has lived through. The third ethical scenario concerned defective product. China was the country that showed the lowest disregard for quality issues. All three countries seemed to believe in the utilitarian et hical approach which implies that it is more important to attend to the countries concerns and needs than ethical matters. The use of positive economics was present within the article. Since the study is a peer review journal article positive economics was used often. ... I read the article twice and there is a slight possibility that no normative economic statements were used. The concept of economizing seemed to be more important within the Chinese culture. The fact that Chinese businesspeople are willing to provide lower quality goods is evidence that the businessmen in China prefer to save a buck to increase operating margins. Another potential reason that economizing is important in China is due to the fact that China has the highest population in the planet. Jamaica was the economy that had the worst market efficiency among the three countries and it also had the lowest uncertainty avoidance. The findings of the article suggested that during the last ten years the ethical positions have not change much in the three countries with the exception of Jamaica being willing to accept lower environmental standards to attract investor in an effort to jumpstart its struggling economy. China has moved away from its command economy and has become more of a free economy. This has been instrumental in the success this economy has had worldwide. China is the biggest exporter of manufactured goods in the globe. Overall the ethical tests showed that the United States as a developed economy has a higher ethical standard in business matters than China and Jamaica. References Fok, L., Hartman, S., Kwong, K. (2005). A Study of Differences in Business Ethical Values in Mainland China, the U.S., and Jamaica. Review of Business, 26(1).

Cat in the Rain Ernest Miller Hemingway Essay Example for Free

Cat in the Rain Ernest Miller Hemingway Essay Hemingway was an American author and journalist. His distinctive writing style, characterized by economy and understatement, influenced 20th-century fiction, as did his life of adventure and public image. He produced most of his work between the mid-1920s and the mid-1950s. He won the Nobel Prize in Literature in 1954. Hemingways fiction was successful because the characters he presented exhibited authenticity that resonated with his audience. Many of his works are classics of American literature. He published seven novels, six short story collections, and two non-fiction works during his lifetime; a further three novels, four collections of short stories, and three non-fiction works were published posthumously. â€Å"Cat in the rain† is a piece of fiction referring to the literature of interpretation. This story is also a psychological one because the author investigates human characters and their relationships. The story is told in the 3rd person narrative. The title of the story admits the fact that the cat’s image makes great play in the story. We can say that it is symbolic title. The characters presented Directly. The text of the story is not homogeneous: it is interrupted with the elements of description and the characters’ dialogues. The plot of the story is meant to begin before the narration itself starts. There isnt any preface to the story, the reader knows nothing about the couple’s past. Author shows his characters in a certain period of their lives. â€Å"Cat in the rain† is about an American couple on vacation in Italy. While at their hotel the woman saw a cat and the story progresses from there. During the story it is made obvious that the couples relationship wasn’t good. Author uses the cat stuck in the rain with nobody to care for it to symbolize the wife wasn’t loved by her husbund. So, the story begins with the description of the hotel where two Americans stopped: â€Å"Palms grew and the bright colors of the hotels facing the gardens and the sea†. We can say that this place is very beautiful. But only one thing breaks the idyll the rain, that’s why the couple stays in and just a cat in the rain attracted the young woman’s attention. She wanted to get the cat inside. At first sight everything seems to be ideal: a cozy room on the second floor, lovely view from the window. And only the description of the rain evokes the mood of sadness in the reader. To bring home this air of melancholy which is felt when it is raining, the author uses such stylistic device as parallel constructions: The rain dripped from the palm trees. The water stood in pools on the gravel paths. The sea broke in a long line in the rain and slipped back down the beach to come up and break again in a long line in the rain . We can notice that nouns rain, pools, sea belong to one sphere the water. This stylistic device is employed by the author to create the atmosphere of inevitability. People can not hide from the rain. Water is everywhere: it is on the ground, it is pouring from the heavens as though the nature weeps for something. Here author uses alliteration of sounds [r], [l]: Rain dripped from the palm trees, the sea broke in a long line in the rain, it brings the rhythm to the description of the weather. Complication starts when the American young lady saw a cat in the rain. The cat sat under the table and tried to make herself so compact that she wouldnt be dripped on†. Suddenly the girl felt strong desire to get this cat. It must have been a miserable spectacle: wet, homeless cat crouching under the table in the empty square. The girl decided to go down and get this cat. Here we get acquainted with her husband. He is lying on the bed and reading and he has no desire to go out in such weather for the cat his wife wants so much. Although he proposed it but sooner out of politeness and he did not insist. â€Å"Don’t get wet†- he said, but it wasnt a care he said it just to say something. Later we can see that the hotel-keeper gives to her more attention than her own husband. Thats why she liked the owner of the hotel so much. Emphasizing the girls attitude to the hotel-keeper the author resorts to repetition: She liked the deadly serious way he received any complains. She liked his dignity. She liked the way he wanted to serve her. She liked the way he felt about being a hotel-keeper. She liked his old, heavy face and big hands . Unconsciously comparing him with her indifferent husband she liked him because he displayed a kind of attention to her. He always bowed seeing her. His attention can be explained by the fact that he was the owner of the hotel and it was his due to take care of his clients, especially if they were foreigners. He just wanted them to feel comfortable and convenient. He displayed paternal care and attention to her. May be the girl was disposed to the hotel-keeper because he reminded her of her own father who was always kind to her. Anyway, it was so pleasant for the girl to feel sympathy and care. The author says: The pardons made her feel very small and at the same time really important. She had a momentary feeling of being of supreme importance. That is the reason she liked him. He made her feel important. He listened to her every word and request, and she knew that her every little whim will be fulfilled, and that can not be said about her husband who never worried about her feelings. The climax starts when the young lady went upstairs in her room. The only reaction of her husband was the question if she got the cat. He did not notice her disappointment. Suddenly the girl felt unhappy. Through her sad monologue the writer shows all her dissatisfaction with the life, beginning with the absence of the cat and ending with her short clipped hair. I get so tired of itâ€Å"- she says about her hair, but it is not just looking like a boy that she is tired of. She is tired of a boring life, of her indifferent and selfish husband who remains deaf to her despair. She does not say directly that she is not satisfied with her family life. But the reader can see it in the context. She says: I want to pull my hair back tight and smooth and make a big knot at the back that I feel. I want to have a kitty to sit on my lap and purr when I stroke her. She wants to have long hair to look solid and respectable. She wants to have children and her own house which she associates with silver and candles. And the cat in her dreams is a symbol of refuge, something that she corresponds with such notions as home and cosiness. The author underlines the idea of dissatisfaction using repetition. In importunate repetition of the construction I want the reader can see the girls emotional state. This stylistic device discloses her excitement. The emotional tension increases. And I want to eat at a table with my own silver, and I want candles. And I want it to be spring and I want to brush up my hair out in front of the mirror and I want the kitty and I want some new clothes . Here is an example of polysyndeton. The abundant use of the conjunction and makes the members of enumeration more conspicuous and also serves to emphasize the girls state of confusion. The syntax also contributes to the effect of extreme agitation of the girl. The writer deliberately avoids the use of commas in the girls speech to show uninterrupted, without any pauses flow of speech which testifies to her emotional excitement. This abstract may be regarded as the climax of the story. Here the emotional tension reaches its highest degree. The girl throws out all her discontent, all her negative emotions which she accumulated during her joint life with her husband. Then the peak of the climax comes: Oh, shut up and get something to read says her husband. Estrangement grows between two people. The girl feels insulted and stays looking out of the window. It is still raining. The rain is present during the whole narration. The moment when hotel-keeper passed her a cat is outcome. Probably pardrone didn’t understand the melancholy of the girl. However human advantage, a kindness are opposed egoism of her husband. In this story, cat is the symbol of woman. Woman feels lonely, dependent, and unhappy. She is just like a cat in the rain wet, alone. She is neglected like a poor kitty. She needs to be loved (by her husband) and need interest, security, and comfort. Her husband doesnt attach importance her ideas, feelings. He doesnt behave her like his wife, so the woman doesnt like her life, her clothes, and her hair. She wants to have a kitty because she wants give her love to this poor kitty. In ‘Cat in the rain† we can see a hidden idea between the lines, author doesn’t say it directly. Hemingways talent lies in deep psychological insight into human nature.

Pro Legalization of Marijuana Essay examples -- essays research papers

Cannabis has been illegal since the Marijuana Tax act of 1934. Yet out of a population of 284 million American citizens, 70 million Americans claim to have smoked cannabis at some point in their lives. Prohibition of cannabis is therefore apparently ineffective at changing the habits of a population, just as prohibition of alcohol was ineffective in 1919-1933. Making otherwise law-abiding citizens fugitives does nothing more than fill the prisons and alienate the populace from their government. In fact the total cost to taxpayers of solely marijuana-related incarceration (in local, state, and federal prisons and jails) of 15,400 people exceeds $1.2 million per year. There have been many studies performed to try to prove that the effects of marijuana are worse than other medications. Unfortunately, 9 out of 10 of the studies found that marijuana is in fact safer than many of our everyday prescription and over the counter drugs. Never in United States history has their been even one case of someone dieing or being injured from the use of marijuana an illegal drug. But every year many people die from use of Americas popular legal drugs. A combined 50,000 plus people die a year from use of over the counter drugs. 90 percent of these deaths are caused by aspirin and caffeine pills. 150,000 plus people die a year from over use of alcohol. Not including the fact that alcohol is the main reason for 50 percent of all motor vehicle accidents and the cause of 60 percent of all murders in the United States. Tobacco, another of Americas highly used legal drugs kills close to 500,000 people per year. If the government did legalize marijuana the National debt would be greatl... ...have found evidence that THC, the active ingredient in marijuana, and other cannabinoids have a direct effect on pain signals in the central nervous system, by tracing the biochemical pathway that pain signals follow from the site of an injury, through the spinal cord, to the brain. How can you ignore a drug that aids in the relief of these terminal diseases? Marijuana is more effective than conventional drugs in many instances. Denying cannabis treatment to the sick and dying is cruel and unnecessary. Marijuana has and will drastically help the people of our country in many ways. The terminally ill patients and anyone that uses marijuana does not pose a threat to the public in any way shape or form and there for, with all these facts stated the United States clearly needs to rethink there marijuana laws and legalize this drug of wonders for public use.

Micromax †The Indian consumer electronics MNC

Micromax is a rather big name today – in fact, it is the largest Indian mobile phone company. It is interesting to note that it took birth as a software company called Micromax Informatics Limited in the year 2000 by a group of four friends. – Rajesh Agarwal, Sumeet Arora, Rahul Sharma and Vikas Jain. In 2008, Micromax entered the mobile phone market and just about managed to get a foot hold, with a 0. 59% market share during the first half year of its existence. By the end of March 2010, its share was 6. 24%. Now it has 23 domestic offices across the country and international offices in Hong Kong, USA and Dubai. Presently, the company has about 1400 employees. It is one of the leading mobile phone manufacturer in India as well as in the world . According to industry analysts, as of 2012, Micromax leads the Indian tablet market with a share of 18. 4%, ahead of Samsung and Apple, and is the third largest mobile phone vendor in terms of volume. Also it is the 12th largest handset manufacturer in the world, according to global handset vendor market share report from strategy analytics. SWOT Analysis Strengths: Innovative products and features- Marathon battery mobile phones with a 30-day battery life, phone which is programmable as a universal remote control, gravity phones are some of the features which have increased the popularity of the product. Low cost of production – With its plants located in China, Micromax bears a low cost in production due to availability of labour at cheaper rates. Effective promotion campaigns- Micromax has been promoting its products through famous celebrities and has also had tie ups with MTV. Weaknesses: Weak brand image in urban areas- Micromax has still not been able to establish itself well in the urban market as its main concentration had been on the rural population. Perception of low-quality Chinese brand- Micromax has a manufacturing unit set up in china which has strengthened this perception among people. Opportunities: Increase penetration in urban market- Since Micromax has not yet entered this market; it has a very huge opportunity to establish itself in this market. Entry into international markets- Micromax has the potential to make its presence felt on global scale eventually as it establishes itself in the domestic market. Threats: Increasing competition from local and international players- With well-established players like Nokia, Samsung, etc. Micromax faces a tough competition from these players. Replication of business model by competitors- Micromax`s business model has been replicated by many new players which again pose a threat to Micromax. IPO offerings On July 28, 2011, Micromax withdrew its 4. 66 billion rupees (about $106 million) initial public offering (IPO) due to volatile market conditions. The withdrawal was recommended by its board in order to allow the company to focus on new product launches and product development. Micromax Informatics Limited has announced its foray into Maldivian telecom space through an exclusive partnership with Sense Wood Maldives (Pvt) Ltd. Objectives Objectives Present objectives: 1. Focus on urban market at large: On capturing major share of urban youth market, for next two years Micromax needs to focus on urban market at large like seiner citizens, physically handicapped etc. 2. Focus on smart phones as well as tablets: Micromax needs to continue focus on smart phones and launch more products and also it needs to focus on tablet market. For 2014: 1. To start new plant and reach market share of 20%: To increase market share, it is essential to increase production capacity. Micromax has plans to start a new plant in Tamil Nadu. With the help of this new plant, it will be able to reach a market share of 20%. 2. Focus on international markets: On making strong focus on rural market and urban market in India, Micromax needs to expand to international markets and enter into neighbouring Indian countries, south African countries etc. So we see that Micromax has established its place as a market leader in phones and tablets, not only in India but internationally as well.